Most people have heard all the “my company is the best, biggest, fastest, cheapest” stories they care to hear.  It’s a common tale, and one that often is not supported by normal customer experiences.  And then there are the so-called marketing gurus whose fees exceed the results they produce.  So how can a small business break through the barriers of anonymity, apathy, and competition to attract new customers?  How can a company get the most bang for limited marketing and advertising bucks?  For those struggling to establish and grow a thriving small business, these problems can be intimidating. 

Proven solutions to these challenges are the subject of a free two-hour seminar sponsored by RKR Media Associates and Strategic Business Solutions, which will be held on Thursday March 30, 2006 at Redlands University in Temecula, from 11:00 am to 1:00 pm.  Seating is limited, so those desiring to attend should reserve space by calling 951.719.3604, or e-mailing register@rkrmedia.com.  Lunch will be provided.

Judy Zulfiqar, President of RKR Media Associates, and Steve Mortensen, President of Strategic Business Solutions will present the seminar, which is entitled “Power Marketing:  Extraordinary Results for Small Businesses.”  Mortensen will address the subject of discovering and establishing compelling, enticing, and credible sales messages that significantly differentiate a company from its competition.  These messages become the central core of a company’s entire sales and marketing program.  Zulfiqar will then outline powerful strategies for all areas of marketing and advertising that small businesses need to consider, and provide the tools and tactics needed to put limited marketing and advertising dollars to best use. 

The combination of the right sales messages and the right strategic marketing plan has generated extraordinary results for many local businesses.  

“Steve’s process of developing the right sales messages far surpassed my expectations,” said Peter Covic, President of APD Technologies.  “It was based on reality and substance, not gimmicks.  It was invigorating to define the passion and purpose of my company in terms that attract the right kind of customers.  The irresistible offer we came up with is a powerful tool for solving customer problems and earning their loyalty, while increasing my top and bottom lines.” 

Diane Ramsey, Owner of L’Abri Medical Skin Care Center, added, “Strategic Business Solutions helped me focus on the real drivers of my business - the key issues that really matter to me and my clients.  This enabled me to articulate a unique and powerful sales message, and also gave me the insight and resolve I needed to make critical decisions affecting the growth of my business.”

The Temecula Valley Wine Company has seen a significant increase in business, reported President Jim Lilly.  "RKR's strategic planning helped us achieve a 64% increase in sales over the same period the previous year." 

"RKR's web marketing strategies have revolutionized the way we do business.  We’ve been in business since 1969, and marketing methods have changed drastically throughout the years,” explained Denis Williams of MaWilliams Manufactured Homes.  “RKR keeps us on the leading edge of the market, and our sales reflect the positive impact."

If your company needs an infusion of new customers, come join us at the free Power Marketing Seminar on March 30, 2006 at Redlands University.  The address is 27270 Madison Avenue, Suite 200, in Temecula.  Call 951.719.3604 to register, or for more details.

Contacts:
Judy Zulfiqar: 951.719.3604
Steve Mortensen 951.765.7664