Massage Envy™ Limited, LLC plans to open its next professional massage therapy clinic to serve the Temecula and Murrieta region in November. Massage Envy is the first national brand chain offering all forms of professional therapeutic massage on a membership basis. The Clinic will be located in the new Margarita Square shopping center at
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| Chris Binkley |
the corner of Margarita Road and Murrieta Hot Springs Road in Murrieta.
Chris Binkley, the Inland Empire Regional Developer for Massage Envy and owner of the Murrieta location, is excited about the opportunities in the Temecula and Murrieta areas.
“I have received wonderful positive feedback from people in this area. They love the idea. There are so many people who want a professional, convenient and affordable way to make therapeutic massage a regular part of their healthy lifestyles. That is what we offer, and we do it extremely well.”
The Massage Envy membership program is unique in the industry. Customers join Massage Envy just like joining a health club. Members pay $59 a month, which includes a one-hour therapeutic massage session, performed by fully licensed therapists. After that, every additional massage the member takes, for the rest of the entire month, costs only $39 each! Binkley described that as “incredibly affordable” when compared to prices at resorts and day spas. Members also have access to preferred scheduling, standing appointments, choice of therapists, and discounts on products and gift certificates.
Non-members are invited to come in anytime, on a no-obligations trial basis, for a one hour therapeutic massage appointment at the member price of $39.
The Murrieta Massage Envy clinic will have 13 treatment rooms, in a modern spa-like setting, and will employ only fully licensed and certified massage therapists. Since the clinic will be open morning to evening seven days a week, it will have over 4000 appointments available per month! All Massage Envy clinics are located in convenient shopping centers and malls in the same communities where customers work and live, making appointments easy to make and easy to fit into busy work and family schedules. Members and trial guests are usually able to make same-day or next-day massage appointments.
Massage Envy also provides great franchise opportunities for those looking to start and own their own business. In fact Massage Envy is leading the way of modernizing and professionalizing the dramatically growing massage industry. According to the American Massage Therapy Association, Americans visited massage therapists over 140 million times in 2004. Americans also spend between $6 billion and $7 billion annually on massage therapy. There are currently 41 Massage Envy franchises operating in 10 U.S. states from the east to the west coast, and another 40 are scheduled to be open by year-end. The chain’s growth in California is anticipated to be phenomenal. Chris Binkley estimates that within five years there will be 250 locations in California, including more than 20 locations in the Inland Empire region alone.
“It’s a deceptively large industry that until now has lacked a professional, large-scale brand leader. The industry today is still fragmented across many independent businesses. Massage Envy is the first business model in the massage industry that incorporates professional business management, consistent quality standards across all clinics, and an active and cohesive marketing plan to ensure that clients get the best massage therapy experience, treatment, and price. It also allows for great earning potential for franchise owners interested in being at the forefront of revolutionizing an industry,” Binkley said. Part of the Massage Envy mission, Binkley notes, is to “lead the revolution in relaxation” by bring therapeutic massage into the mainstream.
